Media Performance Analyst (6 months FTC)

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Job Title:
Media Performance Analyst (6 months FTC)



Closing date:
6th September 2017

Job Description

O2 is the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefonica S.A. With over 25 million customer across the UK, O2 is one of the world`s most innovative companies putting our customers at the heart of everything we do.

We are more than just a network. We open up the endless possibilities of technology, connecting our customers to the things that they love and exploring new ways to open up the world for them.

We are always on the lookout for great talent. Just like our customers, we our employees more. From a choice of benefits, rewards, training and ongoing career development there are many reasons to join O2.

About the Team:
Come and be a part of our inspiring Marcomms team, come and create personal experiences through what we say & do. Here at O2, we do it through campaigns and experiences, sponsorship and content. We tell the O2 story, get our personality across, and shout about what makes us different. The result? People choose us, join us, and stay with us.

Performance Marketing is a newly re-formed team within Marcomms, focussed on outcomes that are insight led. Responsible for fuelling and joining up omni-channel comms, the team is transitioning away from campaigns to always on programmes fuelled by spikes around key trading periods. Continuous Improvement (part of this team) provide weekly insight and reporting to help Performance Marketing drive strategic decisions on how to improve comms inflight, and is currently transitioning to a Programme Performance view away from campaigns.

Your Role:

Continuous Improvement has established itself over the last 2 years to become the single point for understanding campaign performance inflight, driving improvements and reporting up to the business weekly on key commercial Marcomms KPIs.

Marcomms has become much more accountable for driving campaign success, in order to drive our commercial performance in what is a highly competitive marketplace, and as a consequence this has created the need for an inflight analytical performance role. This role will dive deeper under the skin of inflight Marcomms performance, spotting emerging trends and delivering inflight insight to allow the Planning Team and Performance Marketing to react and drive more positive outcomes. The role will report to the Continuous Improvement Lead, working with fast moving data to spot emerging trends and identify potential problem areas that need to be quickly addressed.
-Produce and report Marcomms weekly performance against agreed KPIs and their targets - show weekly movements, year to date achieved and year on year differences to spot risks

-Proactively source and collate data from multiple sources - join up the different data sets in order to report holistic performance - to help look deeper into live campaigns and identify risks and/or opportunities for further improvements. In addition supporting the ambition to migrate to a single destination for all data points

-Monitor and track trends such as traffic performance in relation to marcomms driven demand

-Provide inflight campaign insight and recommendations, especially around test and learn activities where early insight and potential outcome knowledge is required in order to act upon swiftly

-Forecasting campaign outcomes and trends over time to help improve accuracy and reliability of the likely outcomes, spot risks, based on current run rates and YoY outcomes

-Building YoY performance models eg traffic, orders, campaign performance

-Be commercially aware of trading offers within our business and competitors that may affect performance

-Work with our media agency and other stakeholders across the business (both internally and externally)

Skills & experience:
-Have a background in media /campaign analytics but specifically have hands on experience with attribution modelling, and also ideally with econometrics. Whilst you are not expected to be a data scientist, you will need to bring informed thinking to help truly understand marcomms performance by bringing your direct experience to the table, and consider how you build reporting analytics into our new Programme view.

-Strong analytical skill and a curiosity for going deeper than the obvious and able to spot trends in performance.

-Working with multiple data sets, able to interpret data to evaluate and provide recommendations to optimise campaign efficiency and effectiveness to achieve the desired outcome

-High proficiency working with excel - pivot tables, correlation/regression analysis, building in statistical significance, building macros (advanced user of excel is essential)

-Good communicator and able to present findings and make recommendations in a way that can be understood by non-analytical people using effective data visualisations

-Understating of Adobe, Tableau, proficient with other data tools (such as Micro strategy) and a strong PowerPoint user to present findings

-Knowledge of media attribution essential, with econometrics desirable but not essential.
Salary and benefits:

We are looking to pay a competitive salary (depending on experience) for this position, and in addition we have some great benefits that could include a bonus, life cover, health care, holiday entitlement and lots of flexible benefits too.

Telefonica`s commitment to a great work-life balance allows us to consider flexible approaches to working. Like to know more? Feel free to raise it.

Joining Telefonica means opening up a world of freedom, support and possibility. A fascinating world where you`ll be able to think bigger, be bolder and try new things. And where there are endless opportunities to develop your career.

There`s so much to discover. Your adventure starts here.

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