Digital Analytics Manager

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Job Title:
Digital Analytics Manager



Closing date:
20th April 2018

Job Description

O2 is the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefonica S.A. With over 25 million customer across the UK, O2 is one of the world`s most innovative companies putting our customers at the heart of everything we do.

We are more than just a network. We open up the endless possibilities of technology, connecting our customers to the things that they love and exploring new ways to open up the world for them.

We are always on the lookout for great talent. Just like our customers, we reward our employees more. From a choice of benefits, rewards, training and ongoing career development there are many reasons to join O2.

About the Team:
You`ll be working in the team behind Website Of The Year 2016. In fact we`ve been awarded Website of the Year for three years in a row. Impressive right? So, where better to enhance your Online Analytics experience than with us.

The Online analytics and optimisation team uses data and insight to improve our digital sales and service experiences. Specifically the team delivers analyses and A, B test experiments where the objective is to influence the volume and quality of sales online. As well as, increase the usage and quality of self-serve and self-help online.

Your Role and Responsibilities:
As the Digital Analytics Manager you`ll frequently analyse website journeys to understand visitor behaviour. Using conversion/funnel metrics, you`ll develop strategies to improve conversion.
Provision of reporting and insight to explain online channel performance across sales. As you`ll have full accountabilty for the analytics you`ll test hypotheses to the Optimisation team and analyse the test results.

We all know, data is incremental to making powerful decisions. So, you`ll mine web data to build predictive models that could lead to better targeting or improvement of online processes. In addition to this, using this insight to creating the app development roadmap. You`ll thrive of driving innovation by exploitation of the tools and data available.

Working across the business, you`ll drive the understanding, adoption and utilisation of digital data across the company and join up multi-channel customer journeys.

Skills & experience:
-Advanced user of Adobe analytics premium (including Workspace and Ad-hoc).
- You can also be a user of Google analytics or Data Scientist but have experience of exploiting web data. Software skills: R and Python. However you`ll be open to learn Adobe analytics.
-Passionate about digital and making insight driven change.
-Ability to educate and evangelise the use of web analytics through the online team.
-Experience of implementing, maintaining and testing the implementation of web analytics tools.
-Proven ability to translate data into actionable insight.
-Great communication skills - the ability to tell stories using data.
-Advanced MS Excel.
-Experience in data mining and building predictive models.
-A creative and innovative approach that will challenge the status quo.
-Analytical experience outside web analytics (e.g. business analytics, research).
-Ideally with some coding experience across coding CSS, HTML, Javascript and Jquery
-Proficiency in working with relational databases and business intelligence software.
-Experience of contributing to an optimisation programme.
-Ability to manage multiple projects simultaneously and to thrive in a fast moving environment.
Grade: PCGU

Salary and benefits:

We are looking to pay a competitive salary (depending on experience) for this position, and in addition we have some great benefits that could include a bonus, life cover, health care, holiday entitlement and lots of flexible benefits too.

Telefonica`s commitment to a great work-life balance allows us to consider flexible approaches to working. Like to know more? Feel free to raise it.

Joining Telefonica means opening up a world of freedom, support and possibility. A fascinating world where you`ll be able to think bigger, be bolder and try new things. And where there are endless opportunities to develop your career.

There`s so much to discover. Your adventure starts here.

Sorry, this vacancy is closed.

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