Head of Direct Customer Communications - Tesco Mobile


Job Ref:
8120

Job Title:
Head of Direct Customer Communications - Tesco Mobile

Location:
Slough

Salary:
Competitive

Closing date:
3rd April 2017

Job Description

About the team
We`re looking for an experienced communications leader to join our small but very mighty Direct Customer Comms team at Tesco Mobile.

Tesco Mobile is an MVNO (Mobile Virtual Network Operator) and joint venture between O2 (Telefonica UK) and Tesco. Launched in 2003 it has grown rapidly to become the UK`s largest MVNO with a customer base to 4.6m (2016) and 99% network coverage in the UK. We have an award winning customer care service and in 2016 won "Best Value Pay Monthly", "Best PAYG Network" and "High Street Retailer of the year" at the uSwitch Awards.

Your role
Your overall responsibility will be to lead the customer communications team. You`ll be the business owner for the below-the-line communications strategy as well as business owner for the new CRM platform making sure that we have the tools to grow our CRM capabilities and ambition.

Responsibilities
- Lead the direct communications team, you will lead a team of 3 people, two of which will be direct reports

- You will be business owner for the new CRM capability, you will be responsible for leading the vision and strategy as well as leading the prioritisation around deployment to deliver immediate business benefits

- You will own the BTL comms strategy & all comms across the full customer lifecycle

- You will lead on prospect campaign plans to attract new customers to Tesco Mobile working with the commercial team and third party agencies

- You will play a key leadership role in the Digital & CRM team to join up our digital and CRM strategy and plans to drive ROI for the business

- Your key KPI`s will be balanced across driving customer engagement, commercial returns & brand engagement

Demonstrable Experience
-Experience of defining the strategy and leading the roll out and deployment of CRM capability/platforms in a FTSE 250 size business
-Strong track record in people management
-An ability to identify and implement a best in class approach to campaign/customer lifecycle management is key
-A customer centric role with a strong balance driving customer, brand and commercial KPI`s in in a fast moving consumer-facing business.
-A bold and innovative CRM leader with a strong reputation for CRM transformation in a direct to consumer business.
Grade: PCGT

Location: Slough

Salary and benefits:

We are looking to pay a competitive salary (depending on experience) for this position, and in addition we have some great benefits such as a bonus, life cover, health care, holiday entitlement and lots of flexible benefits too.
Telefonica`s commitment to a great work-life balance allows us to consider flexible approaches to working. Like to know more? Feel free to raise it.

Joining Telefonica means opening up a world of freedom, support and possibility. A fascinating world where you`ll be able to think bigger, be bolder and try new things. And where there are endless opportunities to develop your career.

There`s so much to discover. Your adventure starts here.



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